The missing link that business schools don't teach

Without the benefit of an Ivy League education, independent wealth, or powerful connections, Peter Kash achieved outstanding success by recognizing what most businesspeople today do not understand: that success is based on trust and human interaction. With more than 100 examples and anecdotes from his own experience and the experiences of highly successful individuals including Richard Branson and Arnold Schwartzenegger, Kash shows readers how to use this knowledge to recognize opportunities that others have missed and derive maximum value from them. This inspiring book also offers a list of the twenty keys to success, as well as a description and analysis of a business deal from the moment the opportunity presents itself to its successful closing.

Helping new graduates and business people at any stage of their careers identify and adopt the behaviors that lead to success, Make Your Own Luck teaches the overlooked lessons essential to business prosperity.