Advanced Marketing Research 2024 pdf epub mobi 电子书
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发表于2024-12-18
Advanced Marketing Research 2024 pdf epub mobi 电子书
Advanced Marketing Research 2024 pdf epub mobi 电子书
Advanced Marketing Research 2024 pdf epub mobi 电子书
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图书标签: Marketing_Research 科普 研究
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" Advanced Marketing Research is a companion volume to Richard Bagozzi's " Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
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