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"Convergence Culture" maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer, and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of "Survivor Spoilers", where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales, while executives at Warner Brothers struggle for control of their franchise. He shows us how "The Matrix" has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels. Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

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發表於2024-11-22

Convergence Culture 2024 pdf epub mobi 電子書下載

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Convergence Culture. Henry Jenkins. New York: New York University Press, 2006. 　　　　As the author Henry Jenkins pointed in the introduction, Convergence Culture is a book “about the relationship between three concepts—media convergence, particip...

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Henry Jenkins, the American media analysis and scholar in the field of communication and cinematic arts, explored and explained the democratic possibilities of media content that have been brought about by the new media in his book, Convergence Culture: Whe...

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這是一年前的一個衝動産物，如今紀念一下。在我寫這篇碎碎念的時候，天不過剛剛黑，但微博上有不少人已經準備洗洗睡瞭，因為她們準備半夜四點起來看挪威電視劇《SKAM》的更新。《SKAM》的火爆絕不僅僅隻在這群迷妹之中，它甚至齣現在挪威首都Oslo市政廳預算審議會上：議員La...

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Book Review: Henry Jenkins: Convergence Culture Henry Jenkins, the Founder and Director of the Comparative Media Studies Program at MIT, attempts to explain changing media needs in his book: Convergence Culture, which published in 2006. The book aspi...

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出版者:NYU Press

作者:Henry Jenkins

出品人:

頁數:336

譯者:

出版時間:2006-08-01

價格:USD 30.00

裝幀:Hardcover

isbn號碼:9780814742815

叢書系列:

圖書標籤: 傳播學新媒體 HenryJenkins 文化研究 new_media communication newmedia web2.0