Strategic Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-02

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出版者:McGraw Hill Higher Education

作者:D Cravens

出品人:

页数:0

译者:

出版时间:2005-06-01

价格:0

装帧:Paperback

isbn号码:9780071244329

丛书系列:

图书标签: 战略营销英语管理

Strategic Marketing 2024 pdf epub mobi 电子书图书描述

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award.

Strategic Marketing 2024 pdf epub mobi 电子书

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