The Handbook of Marketing Research 2024 pdf epub mobi 電子書 下載


The Handbook of Marketing Research

簡體網頁||繁體網頁

The Handbook of Marketing Research pdf epub mobi 著者簡介


The Handbook of Marketing Research pdf epub mobi 圖書描述

<STRONG>The Handbook of Marketing Research: Uses, Misuses, and Future Advances</STRONG> comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the <STRONG>Handbook </STRONG>addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.  

Key Features: 

<UL> <LI><EM>Appeals to users as well as suppliers of marketing research:</EM> Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. </LI> <LI><EM>Covers many cutting-edge techniques of data collection and analysis:</EM> Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. </LI> <LI><EM>Provides a broad range of current ideas and applications:</EM> The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.</LI></UL>

Talk to the author!

http://www.terry.uga.edu/%7Ergrover/hb_main.html

</P>

The Handbook of Marketing Research 2024 pdf epub mobi 電子書 下載

The Handbook of Marketing Research pdf epub mobi 圖書目錄




點擊這裡下載
    


想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

發表於2024-11-28

The Handbook of Marketing Research 2024 pdf epub mobi 電子書 下載

The Handbook of Marketing Research 2024 pdf epub mobi 電子書 下載

The Handbook of Marketing Research 2024 pdf epub mobi 電子書 下載



喜欢 The Handbook of Marketing Research 電子書 的读者还喜欢


The Handbook of Marketing Research pdf epub mobi 讀後感

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

評分

Topics covered in this handbook are fairly comprehensive. It provides an overview on state of the art developments of mostly popular quantitative methods in marketing research. A nice balance of basic knowledge and cutting-edge developments. It focuses m...

類似圖書 點擊查看全場最低價
出版者:Sage Publications, Inc
作者:Grover, Rajiv (EDT)/ Vriens, Marco (EDT)
出品人:
頁數:705
譯者:
出版時間:2006-06-23
價格:USD 125.00
裝幀:Hardcover
isbn號碼:9781412909976
叢書系列:

圖書標籤: 營銷   


The Handbook of Marketing Research 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

The Handbook of Marketing Research pdf epub mobi 用戶評價

評分

評分

評分

評分

評分

The Handbook of Marketing Research 2024 pdf epub mobi 電子書 下載


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 onlinetoolsland.com All Rights Reserved. 本本書屋 版權所有