Marketing Management, Second Edition 2025 pdf epub mobi 电子书

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发表于2025-01-22

Marketing Management, Second Edition 2025 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Russell S. Winer

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页数:0

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出版时间:2003-05-19

价格:USD 144.40

装帧:Hardcover

isbn号码:9780131405479

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Marketing Management, Second Edition 2025 pdf epub mobi 电子书图书描述

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. </P>

Marketing Management, Second Edition 2025 pdf epub mobi 电子书

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