Marketing Management, Second Edition 2025 pdf epub mobi 電子書 下載


Marketing Management, Second Edition

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This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers. </P>

Marketing Management, Second Edition 2025 pdf epub mobi 電子書 下載

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Marketing Management, Second Edition 2025 pdf epub mobi 電子書 下載

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Marketing Management, Second Edition 2025 pdf epub mobi 電子書 下載



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出版者:Prentice Hall
作者:Russell S. Winer
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頁數:0
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出版時間:2003-05-19
價格:USD 144.40
裝幀:Hardcover
isbn號碼:9780131405479
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