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Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1). 2024 pdf epub mobi 电子书

Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1).
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发表于2024-11-19

Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1). 2024 pdf epub mobi 电子书

Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1). 2024 pdf epub mobi 电子书

Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1). 2024 pdf epub mobi 电子书


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出版者:South-Western College Pub
作者:Henry Assael
出品人:
页数:0
译者:
出版时间:1999-11-04
价格:USD 119.95
装帧:Paperback
isbn号码:9789687529585
丛书系列:

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Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1). 2024 pdf epub mobi 电子书 图书描述

In today's business world, a better understanding of consumers' needs is essential to drive marketing strategies. The successes and failures of implementing marketing concepts and strategies are based primarily on the attempt to integrate the product's message. Two recent examples of consumer-driven marketing actions: Saturn succeeded in establishing a strong, cult-like following and its appeal to both utilitarian and hedonic needs; while McDonald's failed to shift consumer perceptions of its service orientation with the introduction of the Arch Deluxe sandwich. Consumer Behavior will challenge any marketing professional with the complexities of consumer needs and perceptions and translate them into effective marketing strategies.

Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1). 2024 pdf epub mobi 电子书
Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1). 2024 pdf epub mobi 电子书
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Comportamienyo del Consumidor (SPANISH TRANSLATION OF CONSUMER BEHAVIOR, 6E/0-538-86770-1). 2024 pdf epub mobi 电子书

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