Services Marketing (5th Edition) 2024 pdf epub mobi 电子书

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发表于2024-11-24

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出版者:Prentice Hall

作者:Christopher Lovelock

出品人:

页数:0

译者:

出版时间:2003-11-07

价格:USD 146.70

装帧:Hardcover

isbn号码:9780131138650

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图书标签: 學術商业

Services Marketing (5th Edition) 2024 pdf epub mobi 电子书图书描述

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

Services Marketing (5th Edition) 2024 pdf epub mobi 电子书

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