Services Marketing (5th Edition) 2024 pdf epub mobi 電子書 下載


Services Marketing (5th Edition)

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Services Marketing (5th Edition) pdf epub mobi 圖書描述

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of service categories and industries, the Fifth Edition reinforces practical management applications through numerous boxed examples, eight up-to-date readings from leading thinkers in the field, and 15 recent cases. For professionals with a career in marketing, service-oriented industries, corporate communication, advertising, and/or public relations.

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Services Marketing (5th Edition) 2024 pdf epub mobi 電子書 下載

Services Marketing (5th Edition) 2024 pdf epub mobi 電子書 下載

Services Marketing (5th Edition) 2024 pdf epub mobi 電子書 下載



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出版者:Prentice Hall
作者:Christopher Lovelock
出品人:
頁數:0
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出版時間:2003-11-07
價格:USD 146.70
裝幀:Hardcover
isbn號碼:9780131138650
叢書系列:

圖書標籤: 學術  商業   


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