Marketing Without Wires 2024 pdf epub mobi 电子书

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发表于2024-11-08

Marketing Without Wires 2024 pdf epub mobi 电子书

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这是一本比较适合非移动行业的营销人读的书。作者BAYNE致力于网络营销和无线营销领域，1997－2000年间，主持BAYNE网络媒介脱口秀，我也曾经收听过。我认为BAYNE无论从新媒体营销经验上还是关注概念的可操作性上都是值得称道的。总之，她不是一个“纯战略家”。这本书延续了BA...

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出版者:Wiley

作者:Kim M. Bayne

出品人:

页数:304

译者:

出版时间:2002-03-18

价格:USD 34.99

装帧:Paperback

isbn号码:9780471129608

丛书系列:

图书标签: 无线营销

Marketing Without Wires 2024 pdf epub mobi 电子书图书描述

Practical advice and guidance for anyone who wants to serve the mobile consumer market

Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more.

Companion Web site features helpful resources and articles on new developments in wireless marketing.

Marketing Without Wires 2024 pdf epub mobi 电子书

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