Principle Of Economics

出版者:McGRAW-HILL

作者:Robert H. Frank

页数:0

出版时间:2004

价格:0

isbn号码:9780071234276

图书标签:Economic教材经济学教科书美国导读McGRAW-HILLBOOKS

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This brand-new principles of economics text is the most exciting new entry in years. Written by two well-known and well-respected economists,Bob Frank and Ben Bernanke, the text seeks to teach introductory students the core economic concepts--the essence of economics--withoutoverwhelming them with details. Principles of Economics presents the material in an intuitive way that avoids excessive math. The authors introduce a well-articulated short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they've learned.

The text seeks to create Economic Naturalists;that is, after reading the text, students will ask (and answer) questions about their economic environment. For example, students will see Braille dots on drive-up ATMs and ask why they're there. Peppered with such thought-provoking examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

用户评价

只读过微观部分

最治愈的一本教科书，因为用此简单，PPT看完基本可以不看书了……不懂再来翻书，这样似乎还不错。

it's such a useful book!!

爱过

it's such a useful book!!