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发表于2024-06-06

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出版者:Chronicle Books

作者:Monte Beauchamp

出品人:

页数:272

译者:

出版时间:2006-04-01

价格:USD 16.95

装帧:Paperback

isbn号码:9780811851435

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图书标签: 插画

Striking Images 2024 pdf epub mobi 电子书图书描述

From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.

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