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New Products Management (Mcgraw Hill/Irwin Series in Marketing) 2025 pdf epub mobi 电子书

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发表于2025-01-01

New Products Management (Mcgraw Hill/Irwin Series in Marketing) 2025 pdf epub mobi 电子书

New Products Management (Mcgraw Hill/Irwin Series in Marketing) 2025 pdf epub mobi 电子书

New Products Management (Mcgraw Hill/Irwin Series in Marketing) 2025 pdf epub mobi 电子书

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出版者:McGraw-Hill/Irwin

作者:C. Merle Crawford

出品人:

页数:540

译者:

出版时间:2005-01-11

价格:USD 138.75

装帧:Hardcover

isbn号码:9780072961447

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New Products Management (Mcgraw Hill/Irwin Series in Marketing) 2025 pdf epub mobi 电子书图书描述

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

New Products Management (Mcgraw Hill/Irwin Series in Marketing) 2025 pdf epub mobi 电子书

New Products Management (Mcgraw Hill/Irwin Series in Marketing) 2025 pdf epub mobi 电子书

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