Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to

Implement creative approaches to relationship-building fundraising

Avoid common fundraising errors and pitfalls

Apply the vital ingredients for fundraising success

Build good relationships through marketing

Achieve a greater understanding of their donors

Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.

Prepare for the challenges of twenty-first century fundraising