Everything You Should Know About Public Relations 2024 pdf epub mobi 电子书

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发表于2024-12-23

Everything You Should Know About Public Relations 2024 pdf epub mobi 电子书

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出版者:

作者:Davis, Anthony

出品人:

页数:287

译者:

出版时间:2003-11

价格:$ 28.19

装帧:

isbn号码:9780749439255

丛书系列:

图书标签: 表达

Everything You Should Know About Public Relations 2024 pdf epub mobi 电子书图书描述

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punch line. So what is PR and what is its practical use in a noisy world of hype and mistrust?;The guide features over 500 questions, with answers that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities. The book answers questions such as: "A lot of PR is just about wining and dining, isn't it?", "Don't journalists fix the news anyway?" and "Do publicity stunts have any value?", amongst others.

Everything You Should Know About Public Relations 2024 pdf epub mobi 电子书

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