In Defense of Advertising 2024 pdf epub mobi 电子书

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发表于2024-05-18

In Defense of Advertising 2024 pdf epub mobi 电子书

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出版者:TLJ Books

作者:Jerry Kirkpatrick

出品人:

页数:204

译者:

出版时间:2007-01-02

价格:USD 16.95

装帧:Paperback

isbn号码:9780978780302

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In Defense of Advertising 2024 pdf epub mobi 电子书图书描述

"In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists."

In Defense of Advertising 2024 pdf epub mobi 电子书

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