Strategic Management of Technological Innovation 2024 pdf epub mobi 电子书

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Strategic Management of Technological Innovation 2024 pdf epub mobi 电子书著者简介

Melissa A. Schilling è professore di Management alla Stern School of Business presso la New York University.

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发表于2024-11-14

Strategic Management of Technological Innovation 2024 pdf epub mobi 电子书

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评分☆☆☆☆☆

因为本书是我一门课的教材，故同时也在读意大利语版。翻译水准不容置疑，但是同时是否可以添加一些中国企业的案例？意文版在这点做得就很好。

评分☆☆☆☆☆

因为本书是我一门课的教材，故同时也在读意大利语版。翻译水准不容置疑，但是同时是否可以添加一些中国企业的案例？意文版在这点做得就很好。

评分☆☆☆☆☆

因为本书是我一门课的教材，故同时也在读意大利语版。翻译水准不容置疑，但是同时是否可以添加一些中国企业的案例？意文版在这点做得就很好。

评分☆☆☆☆☆

因为本书是我一门课的教材，故同时也在读意大利语版。翻译水准不容置疑，但是同时是否可以添加一些中国企业的案例？意文版在这点做得就很好。

评分☆☆☆☆☆

因为本书是我一门课的教材，故同时也在读意大利语版。翻译水准不容置疑，但是同时是否可以添加一些中国企业的案例？意文版在这点做得就很好。

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出版者:McGraw-Hill Education

作者:Melissa A Schilling

出品人:

页数:336

译者:

出版时间:2012-12-1

价格:GBP 102.99

装帧:Paperback

isbn号码:9780078029233

丛书系列:

图书标签: 教材技术战略 strategy RLIST MBA511

Strategic Management of Technological Innovation 2024 pdf epub mobi 电子书图书描述

Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

Strategic Management of Technological Innovation 2024 pdf epub mobi 电子书

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