Pricing

出版者:McGraw-Hill/Irwin

作者:Kent B Monroe

页数:0

出版时间:2002-09-18

价格:USD 110.31

装帧:Hardcover

isbn号码:9780072528817

图书标签:Pricing

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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.