Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
發表於2024-09-07
Pricing 2024 pdf epub mobi 電子書 下載
圖書標籤: Pricing
Pricing 2024 pdf epub mobi 電子書 下載