"Think you're already a pretty good networker and there's nothing you can learn from any book?" is the question posed in The Foreword to WORK THE POND! Tom Donohue, CEO of the largest business association in the world, the US Chamber of Commerce, answers it: "You'll be pleasantly surprised starting with the very first chapter" of WORK THE POND!
This is NOT a book about getting leads, referrals and contacts-traditional hard-sales networking. WORK THE POND! is a book about building better, long-lasting relationships by becoming a positive networker. This simple but powerful "what can I do for you" philosophy is in stark contrast to transactional networking. Networking expert Darcy Rezac has helped thousands avoid the "toads" and make the right connections-in business and in life with his trademarked 7-step process. The steps are explained using an easy-to-remember acronym, N.E.T.W.O.R.K, with a chapter devoted to each letter.
N: Never leave home without one's business cards - the real reasons!
E: Establish, exchange, engage - simple techniques, even for the shyest people.
T: Travel in pairs - have more fun networking, but learn 'The Rules.'
W: Work the pond - practical tips to circulate 'in the pond' with ease.
O: Opportunity is everywhere - how to find them, including your weak links.
R: Repeat, repeat, repeat - how to do more networking more effectively.
K: Keep it going - the fine art of follow-up and follow-through.
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