Bank 3.0 2025 pdf epub mobi 电子书

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发表于2025-04-10

Bank 3.0 2025 pdf epub mobi 电子书

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总算把Bank3.0读完，简单记点东西。该书大体框架上分为三部分，前两章阐述核心观点：银行必须改变；第二部分则详细阐述了分行、客服中心、网银、手机银行、自助银行乃至社交媒体需要怎么变化；第三部分则从技术角度对未来银行做了畅想，屏幕技术、云和大数据等创新会让银行变得...

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看了英文版的一部分，整体感觉非常值得现在的银行从业者们一读，很少见地从银行的视角讲述了技术发展和创新给消费者心理学及市场环境的变化。作为金融服务提供方的银行，需要自内而外的转变，才能够跟上时代的脉搏，实现自身的突围。

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出版者:Wiley

作者:Brett King

出品人:

页数:396

译者:

出版时间:2012-12-26

价格:USD 39.95

装帧:Hardcover

isbn号码:9781118589632

丛书系列:

图书标签: 金融银行互联网金融 bank3.0 经济支付客户体验策略

Bank 3.0 2025 pdf epub mobi 电子书图书描述

The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: - How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, - How mobile technology is completely changing the context of banking, - How customer advocacy is killing traditional brand marketing, - The growth of the 'de-banked' consumer who doesn't need a bank at all; and- Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.

Bank 3.0 2025 pdf epub mobi 电子书

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