Retail Intelligence and Network Planning

出版者:Wiley

作者:Mark Birkin

页数:296

出版时间:2002-06-15

价格:USD 89.95

装帧:Paperback

isbn号码:9780471498032

This innovative book exemplifies the importance of sophisticated and intelligent spatial analysis techniques in dealing with the range of location, distribution and channel management issues whichface today's retail and service businesses. Explores some of the trends taking place within the broad consumer-retailing sector, drawing on research undertaken in grocery, supermarket retailing, financial services, travel and leisure in Europe, North America and Australasia Numerous global case studies are used to show keys issues Details how retailers can begin to develop information and analytical frameworks to better understand what is happening in the retail environment Describes how retailers can plan their cross channel network strategy for the future