Consumer Behavior 2024 pdf epub mobi 电子书

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发表于2024-11-28

Consumer Behavior 2024 pdf epub mobi 电子书

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出版者:South-Western College Pub

作者:Roger D. Blackwell

出品人:

页数:774

译者:

出版时间:2005-11-29

价格:USD 167.95

装帧:Hardcover

isbn号码:9780324271973

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图书标签: 消费行为 IMC AD

Consumer Behavior 2024 pdf epub mobi 电子书图书描述

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Consumer Behavior 2024 pdf epub mobi 电子书

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