Why They Buy 2024 pdf epub mobi 电子书

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发表于2024-12-28

Why They Buy 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Robert B. Settle

出品人:

页数:0

译者:

出版时间:1986-10

价格:USD 29.95

装帧:Hardcover

isbn号码:9780471844570

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图书标签: 特劳特提及购买动机营销我想买这本书商业

Why They Buy 2024 pdf epub mobi 电子书图书描述

In an era of unprecedented affluence and consumer buying power， understanding the reasons that make people buy is crucial to designing， packaging， marketing and advertising a product or service. This book brings marketers face to face with the American consumer - young and old， yuppie and hardhat， single and married - and the hidden needs， motivators and physical and psychological influences behind their buying habits. This book reveals how consumers learn about their options in the marketplace and develop attitudes toward products and brands， stores and services， and explores how social roles， demographics and life stages affect consumer behavior.

Why They Buy 2024 pdf epub mobi 电子书

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个人觉得还是很有意思的一本书，用教授的话来说就是简浅易懂，方便marketing的门外汉阅读。书中写的是美国7、80年代的状况，但是与现在的中国有很多相似的地方。教授原本让我看的英文版，但是为了report的进度加上我那拙劣的英文实力，最后买了本韩语版的读完了。这件事绝对不能让那老头知道，要不学期末GPA不保。总之，学习的过程很有意思，report完成的很成功。

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