Brand Asset Management

出版者:Jossey-Bass

作者:Scott M. Davis

页数:265

出版时间:2002-9

价格:USD 19.95

装帧:Paperback

isbn号码:9780787963941

图书标签:brand营销管理营销管理战略广告品牌产品管理

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"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well–managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."

–– Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

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