Consumer-Centric Category Management 2024 pdf epub mobi 电子书

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发表于2024-09-19

Consumer-Centric Category Management 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:ACNielsen

出品人:

页数:368

译者:

出版时间:2005-12

价格:344.00元

装帧:HRD

isbn号码:9780471703594

丛书系列:

图书标签: 营销消费者分析零售

Consumer-Centric Category Management 2024 pdf epub mobi 电子书图书描述

In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from "trip management" to "aisle management" to "customer management." Whether a new descriptor emerges to replace "category management" is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

Consumer-Centric Category Management 2024 pdf epub mobi 电子书

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作为从业人员强推系统学习品类管理的好书，许多平时工作上知其然不知其所以然的问题都得到了很好的解答，ACN除了骗钱还是做好人好事了，。。eight step process of CM designed to place consumer understanding. New ideas from trip management to aisle management to customer management.

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