Gimme! The Human Nature of Successful Marketing

出版者:John Wiley & Sons Inc

作者:John Hallward

页数:216

出版时间:2007-2

价格:180.00元

装帧:HRD

isbn号码:9780470100295

图书标签:researchIpsos

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In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.