Business to Business Market Research 2024 pdf epub mobi 电子书

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发表于2024-11-30

Business to Business Market Research 2024 pdf epub mobi 电子书

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出版者:Kogan Page

作者:Ruth McNeil

出品人:

页数:256

译者:

出版时间:2005-08-28

价格:USD 37.50

装帧:Paperback

isbn号码:9780749443641

丛书系列:

图书标签: 市场营销 research market

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Business to Business Market Research provides an up-to-date reference source for all those involved in, or occasionally needing to know about, business to business (B2B) marketing research. The internet has revolutionized work in this area, providing a massive source of data for secondary research and an easy way of contacting respondents. Business to Business Market Research reflects these changes.

Approachable in style, Business to Business Market Research answers all the key questions relevant to students, practitioners, and users of marketing research. Over the course of 12 chapters, it covers the basic principles as well as more advanced topics. It contains the very latest thinking on research techniques, the use of marketing research, and trends in B2B research. Author Ruth McNeil encourages readers to learn from the experience of others, filling the book with real-life case studies of B2B issues facing companies today.

Business to Business Market Research 2024 pdf epub mobi 电子书

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