Loyalty Myths 2024 pdf epub mobi 电子书

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发表于2024-10-06

Loyalty Myths 2024 pdf epub mobi 电子书

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出版者:John Wiley & Sons Inc

作者:Keiningham, Timothy L./ Vavra, Terry G./ Aksoy, Lerzan/ Wallard, Henri

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页数:254

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出版时间:2005-9

价格:180.00元

装帧:HRD

isbn号码:9780471743156

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Loyalty Myths 2024 pdf epub mobi 电子书图书描述

In "Loyalty Myths", the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Loyalty Myths 2024 pdf epub mobi 电子书

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