With a new theme and format for each new issue, Visionaire stretches the imagination and boundaries of what an art and fashion publication can be. Issue #30: The Game takes as its inspiration the Louis Vuitton Cup, the qualifying round of sailboat races for the America's Cup, and the first major competition of the new millennium. Mirroring the Cup's format of entrants from seven different countries, Visionaire assembled 'teams' of artists, photographers, and image makers to represent each of the Cup's participating countries. Accordingly there are seven different versions of this issue, one per country. Each version comes in the form of a puzzle: sixteen cubes when placed in the correct configuration form one of the six different images. The cubes along with a book of all forty-two images are packaged inside a silk-screened Lucite case created by Louis Vuitton. Among the participating artists are: for the USA, Alex Katz, Nan Goldin, Mary Ellen Mark, Steven Klein, David LaChapelle, and Elizabeth Peyton; for Australia, Tracey Moffatt; for France, Serge Lutens and Karl Lagerfeld; for Italy, Maurizio Catalan and Francesco Clemente; for Japan, Syd Mead and Takashi Murakami; for Spain, Pedro Almodovar and Juan Gatti; and for Switzerland, Raymond Meier, Pipilotti Rist, and Francois Berthoud.

Described as the "couture version of magazines," this highly collectible publication-as-art-object pulls together the design, fashion, and art world's most important image makers.