Renewing Unilever 2024 pdf epub mobi 電子書 下載


Renewing Unilever

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Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben and Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.

Renewing Unilever 2024 pdf epub mobi 電子書 下載

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發表於2024-11-26

Renewing Unilever 2024 pdf epub mobi 電子書 下載

Renewing Unilever 2024 pdf epub mobi 電子書 下載

Renewing Unilever 2024 pdf epub mobi 電子書 下載



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出版者:Oxford University Press, USA
作者:Geoffrey Jones
出品人:
頁數:472
譯者:
出版時間:2005-09-27
價格:USD 29.95
裝幀:Paperback
isbn號碼:9780199269440
叢書系列:

圖書標籤: Foodacademic   


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