Contemporary Advertising 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Contemporary Advertising 2024 pdf epub mobi 电子书著者简介

Contemporary Advertising 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-24

Contemporary Advertising 2024 pdf epub mobi 电子书

喜欢 Contemporary Advertising 电子书的读者还喜欢

Contemporary Advertising 电子书读后感

评分☆☆☆☆☆

这本书说来奇怪，32开版两本和16开版一本，内容上没有太多不同，价格却相差很多。 09年转行，在图书馆借了这本书来读，起初想在广告文案或者创意层面找些指导，没想到广告原来是个高度复合的体系，从这本书里看到的不仅有市场调研、市场营销、定位等概念思路，更重要的，它试...

评分☆☆☆☆☆

进了书店，看到那一排排的国内参考书，直接无视，找那些外国翻译的书籍翻翻，有没有合适的，直接买定。国内的大部分的教学书，我都替你们感到害羞，那也叫教学书吗？我倒想问下作者：如果你是老师的话，你会推荐你的学生读你的书吗？整篇的理论堆砌，东抄抄，西凑凑。凭借着你...

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:McGraw-Hill/Irwin

作者:William F. Arens

出品人:

页数:736

译者:

出版时间:2005-04-25

价格:USD 148.75

装帧:Hardcover

isbn号码:9780072964721

丛书系列:

图书标签: 广告教材语言学英语英文原版经典的 ★视觉隐喻

Contemporary Advertising 2024 pdf epub mobi 电子书图书描述

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!