Contemporary Advertising 2024 pdf epub mobi 电子书

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发表于2024-05-19

Contemporary Advertising 2024 pdf epub mobi 电子书

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很好的教科书！在国外被称为coffee table book.什么时候我们有一本类似的以中国案例为范本的教科书呢？或者中国的市场经济时间相比起来还是太短了。不过如果让我选择的话，我们也还是有很多成功的案例，脑白金、王老吉、农夫山泉、神州行等等。

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这本书说来奇怪，32开版两本和16开版一本，内容上没有太多不同，价格却相差很多。 09年转行，在图书馆借了这本书来读，起初想在广告文案或者创意层面找些指导，没想到广告原来是个高度复合的体系，从这本书里看到的不仅有市场调研、市场营销、定位等概念思路，更重要的，它试...

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出版者:McGraw-Hill/Irwin

作者:William F. Arens

出品人:

页数:736

译者:

出版时间:2005-04-25

价格:USD 148.75

装帧:Hardcover

isbn号码:9780072964721

丛书系列:

图书标签: 广告教材语言学英语英文原版经典的 ★视觉隐喻

Contemporary Advertising 2024 pdf epub mobi 电子书图书描述

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising 2024 pdf epub mobi 电子书

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