Contemporary Advertising 2025 pdf epub mobi 电子书

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发表于2025-04-01

Contemporary Advertising 2025 pdf epub mobi 电子书

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现在出到了第十一版，号称“银婚纪念版”！价格出奇高：399。都怀疑是图书馆里最贵的单本书籍一类了……因为考研需要，在图书馆花了将近一个月时间读完，随时参考第八版看。读之前和克莱普纳广告学和威尔斯的广告学之间进行了取舍，最终选定这本！读完再看其他两本大部头，发现...

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出版者:McGraw-Hill/Irwin

作者:William F. Arens

出品人:

页数:736

译者:

出版时间:2005-04-25

价格:USD 148.75

装帧:Hardcover

isbn号码:9780072964721

丛书系列:

图书标签: 广告教材语言学英语英文原版经典的 ★视觉隐喻

Contemporary Advertising 2025 pdf epub mobi 电子书图书描述

Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising 2025 pdf epub mobi 电子书

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