Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

Why do some companies succeed while others fail? How come some seemingly far-fetched business ideas outperform ideas that look like sure things? Is there a trend or pattern that can determine the fate of a business? Stuart Jackson answers all of these questions in Where Value Hides, and reveals what makes some companies soar while others suffocate.

Where Value Hides introduces Jackson's "Strategic Market Positioning" (SMP) theory, which combines principles of customer preference, producer economics, and corporate finance to reveal an accurate picture of a company's health. SMP helps businesses define their markets, measure the real value of those markets, and correct the bad assumptions that lead to misguided growth strategies. Where Value Hides shows business leaders how to devise their company's SMP and explains how market share directly impacts corporate profitability.

Once you understand the fundamentals of SMP, you can apply it to any business venture for profitable growth. Jackson explains the best way to collect data and insight to map out a company's SMP. Moreover, he shows how to use SMP to stimulate a business with stagnant growth or tap into hidden yet profitable markets.

Using real-life examples, Jackson shows how SMP makes business success predictable and transparent. With SMP you'll be able to run a smart business with confidence, based on real and accurate calculations of your market position and its value. Whether you work for a small business, a mid-sized company, or a large corporation, Where Value Hides will give you a clear strategy for profitable growth and give you the tools you need to lead your company to success.