Marketing Management 12th ed.营销管理 2024 pdf epub mobi 电子书

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发表于2024-05-19

Marketing Management 12th ed.营销管理 2024 pdf epub mobi 电子书

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出版者:7-09999

作者:PHILIP

出品人:

页数:372

译者:

出版时间:2005-2

价格:448.00元

装帧:

isbn号码:9780131968530

丛书系列:

图书标签: 英文原版美国新4 商业 Business

Marketing Management 12th ed.营销管理 2024 pdf epub mobi 电子书图书描述

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

Marketing Management 12th ed.营销管理 2024 pdf epub mobi 电子书

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