Conversations with Marketing Masters 2024 pdf epub mobi 电子书

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发表于2024-12-23

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出版者:Wiley

作者:Laura Mazur

出品人:

页数:236

译者:

出版时间:2007-03-26

价格:361.00元

装帧:Hardcover

isbn号码:9780470025918

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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.

Conversations with Marketing Masters 2024 pdf epub mobi 电子书

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