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You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in the Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, to moderating to the final analyzing and reporting of your research.
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發表於2024-11-22
The Focus Group Kit, Volumes 1-6 2024 pdf epub mobi 電子書 下載
The Focus Group Kit, Volumes 1-6 2024 pdf epub mobi 電子書 下載
The Focus Group Kit, Volumes 1-6 2024 pdf epub mobi 電子書 下載
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出版者:Sage Publications, Inc
作者:David L. Morgan
出品人:
頁數:692
譯者:
出版時間:1997-9-23
價格:USD 282.00
裝幀:Paperback
isbn號碼:9780761907602
叢書系列:
圖書標籤:
焦點訪談
錶達
英文版
焦點小組訪談
group
focus
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The Focus Group Kit, Volumes 1-6 2024 pdf epub mobi 電子書 下載