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Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 2024 pdf epub mobi 电子书

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发表于2024-12-20

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 2024 pdf epub mobi 电子书

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 2024 pdf epub mobi 电子书

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 2024 pdf epub mobi 电子书


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出版者:Butterworth-Heinemann
作者:Sunny Crouch
出品人:
页数:392
译者:
出版时间:2003-07-16
价格:USD 41.95
装帧:Paperback
isbn号码:9780750654531
丛书系列:

图书标签: market  营销  methodology  marketing  learn  biz  [pdf]  DR   

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 2024 pdf epub mobi 电子书 图书描述

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"

* Analysis of customer relationship management

* Comprehensive discussion of electronic techniques

* New and updated case studies and examples

* Highly practical and informative

* New material which highlights the impact of new technology

* New case studies and examples

Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 2024 pdf epub mobi 电子书
Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 2024 pdf epub mobi 电子书
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Marketing Research for Managers, Third Edition (Marketing Research for Managers) (Chartered Institut 2024 pdf epub mobi 电子书

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