Inside-Out Marketing 2024 pdf epub mobi 电子书

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Inside-Out Marketing 2024 pdf epub mobi 电子书著者简介

Michael Dunmore has worked in general management and marketing roles at director level in both the UK and North America. He has worked within the publishing and design-related sectors and more recently in the marketing of HR services. He is also a member of the Marketing Society and the Institute of Management.

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发表于2024-11-17

Inside-Out Marketing 2024 pdf epub mobi 电子书

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出版者:Kogan Page Business Books

作者:Michael Dunmore

出品人:

页数:256

译者:

出版时间:2003-7

价格:USD 37.50

装帧:Hardcover

isbn号码:9780749436636

丛书系列:

图书标签: Marketing

Inside-Out Marketing 2024 pdf epub mobi 电子书图书描述

Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization’s overall purpose and success. This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). With a balance of both theory and practice, Michael Dunmore shows how to develop an IMS that integrates the whole organization and produces teams that can work together towards common goals and outcomes. He demonstrates how a strong internal marketing strategy can be critical to achieving and sustaining competitive advantage, as well as being a major driver of change and enhanced performance.

Inside-Out Marketing 2024 pdf epub mobi 电子书

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