具體描述
Gustave Le Bon (1841-1931) was a French social psychologist, sociologist, and amateur physicist. He was the author of several works in which he expounded theories of national traits, racial superiority, herd behaviour and crowd psychology. His work on crowd psychology became important in the first half of the twentieth century when it was used by media researchers to describe the reactions of subordinate groups to media. He also contributed to on-going debates in physics about the nature of matter and energy. His book The Evolution of Matter was very popular in France. His first great success however was the publication of The Psychology of Peoples (1894), the first work in which he hit upon a popularising style that was to make his reputation secure. His best selling work, The Crowd: A Study of the Popular Mind (1895) followed soon after. Le Bon was one of the great popularisers of theories of the unconscious at a critical moment in the formation of new theories of social action. Sigmund Freud's Group Psychology and the Analysis of the Ego (1922) was explicitly based on a critique of Le Bon's work.
作者簡介
古斯塔夫・勒龐 Gustave Le Bon(1841-1931) 法國著名社會心理學傢。他自1894年始，寫下一係列社會心理學著作，以本書最為著名，被 翻譯成近二十種語言，至今仍在國際學術界有廣泛影響。
目錄資訊
讀後感
研究社會心理學的人必然對古斯塔夫·勒龐的《烏閤之眾》有所瞭解，近來我想重讀一遍。之前亞馬遜Kindle促銷時收瞭一個免費版的《烏閤之眾》，如今打開來看，該版譯文質量不堪入目，於是在電子書店上搜索閤適的譯本。當下Kindle電子書店上架的《烏閤之眾》有16個版本，我分權威...
評分1985年4月23日，可口可樂首位外籍CEO古巴人郭思達在紐約宣布，可口可樂更改其行銷99年的飲料配方，以新可樂取代老可樂。此舉引發瞭廣泛的抗議浪潮。老對手百事可樂在一旁坐收漁利、樂不可支。至6月底，新可樂的銷量仍未見起色，可口可樂被迫嚮市場屈服，宣布恢復老配方的生産。...
評分按：這是寫給同事看的，因為當時她需要瞭解這本書的內容，而又來不及通讀全書。故我重讀一遍，做瞭這個簡單的劄記。 勒龐的《烏閤之眾》，“是一部以閱讀法國大革命時間為基礎的群體行為的社會心理學著作”。羅伯特•墨頓的序“勒龐《烏閤之眾》的得與失”寫得很好，他提...
評分勒龐的《烏閤之眾》已經看完，看得虎頭蛇尾，但仍然要為這部書叫好。盡管這部書多是勒龐思辨型文字的總結，但無妨讀者藉此對大眾心理學的瞭解。 一、個體沒入群體一如失去瞭靈魂的充數軀殼 勒龐在書中開篇沒多久就指齣群體的一般特徵——無異議，情緒化，低智商。雖然用詞尖銳...
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