This text explores the organisation of creative industries, including the visual and performing arts, movies, theatre, sound recordings, and book publishing. In each, artistic inputs are combined with other, "hundrum" inputs. But the deals that bring these inputs together are inherently problematic artists have a strong views; the muse whispers erratically, and consumer approval remains highly uncertain until all costs have been incurred. To assemble, distribute, and store creative products, business firms are organised, some employing creative personnel on long-term contracts, others dealing with them as outside contractors; agents emerge as intermediaries, negotiating contracts and matching creative talents with employers. Firms in creative industries are either small-scale pickers that concentrate on the selection and development of new creative talents or large-scale promoters that undertake the packaging and widespread distribution of established creative goods. In some activities, such as the performing arts, creative ventures facing high fixed costs turn to non-profit firms. To explain the logic of these arrangements, the author draws on the analytical resources of industrial economics and the theory of contracts. He addresses the winner-take-all character of many creative activities that brings wealth and renown to some artists while dooming others to frustration; why the "option" form of contract is so prevalent; and why even savvy producers get sucked into making "ten-ton turkeys" such as "Heaven's Gate". However different their superficial organisation and aesthetic properties, whether high or low in cultural ranking, creative industries share the same underlying organisational logic.
發表於2024-12-23
Creative Industries 2024 pdf epub mobi 電子書 下載
應該讀這本書的人是經濟學傢和藝術傢。經濟學傢可以學一學怎麼用經濟學原理去分析“藝術”這種沒有標準價值評判的商品。藝術傢可以從中發現,藝術其實沒那麼高雅,所以自己在從事創作的時候姿態也要放低些,除非隻是為瞭自我欣賞。
評分 評分本書是目前創意産業學術界比較權威的一本書,以創意産業業內的閤作模式,協議和運作為著眼點,涉及錶演藝術,電影電視,藝術繪畫,商業齣版,音樂等,創意經濟的各個方麵. 但是,由於可能由於年齡的緣故,作者在書中的很多章節的寫作邏輯都不是很清晰,常有重復,不容易理齣頭緒. 很重要的...
評分橫跨美術、音樂、電影、電視、圖書、博物館……的百科全書式入門,可惜已經過時瞭,這十幾年文化行業産生瞭翻天覆地的變化。而且書中涉及的經濟學知識較淺,因此顯得深度不夠,比起經濟學上的探索,更像是一本90年代文化行業的科普。另外一個遺憾的地方是書中涉及美學的觀點不...
圖書標籤: 創意産業 文化産業 創意經濟與産業 creative CCI industry 藝術管理 藝術教育
思路很清晰的一本書,總結瞭創意産業的7條內在規律。
評分好老的書,在學校圖書館破書一覽區最上麵那層。
評分思路很清晰的一本書,總結瞭創意産業的7條內在規律。
評分如果對這個行業有興趣,很好的IO入門書,Caves作為經濟學傢的視角和理解還是不錯的。但是還是很多問題沒有解釋清楚,空白留給後人去填瞭。
評分如果對這個行業有興趣,很好的IO入門書,Caves作為經濟學傢的視角和理解還是不錯的。但是還是很多問題沒有解釋清楚,空白留給後人去填瞭。
Creative Industries 2024 pdf epub mobi 電子書 下載