Public Communication Campaigns 2024 pdf epub mobi 电子书

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发表于2024-12-31

Public Communication Campaigns 2024 pdf epub mobi 电子书

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出版者:Sage Pubns

作者:Rice, Ronald E. (EDT)/ Atkin, Charles K. (EDT)

出品人:

页数:440

译者:

出版时间:2000-11

价格:$ 85.88

装帧:Pap

isbn号码:9780761922063

丛书系列:

图书标签: IMC 传播学 public economics comm

Public Communication Campaigns 2024 pdf epub mobi 电子书图书描述

In this fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet//Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.

Public Communication Campaigns 2024 pdf epub mobi 电子书

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