The Handbook of Strategic Public Relations and Integrated Communications 2024 pdf epub mobi 电子书

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发表于2024-11-29

The Handbook of Strategic Public Relations and Integrated Communications 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill

作者:Clarke L. Caywood

出品人:

页数:574

译者:

出版时间:1997-05-01

价格:USD 59.95

装帧:Hardcover

isbn号码:9780786311316

丛书系列:

图书标签: communications public Relations IMC

The Handbook of Strategic Public Relations and Integrated Communications 2024 pdf epub mobi 电子书图书描述

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:</p>

Crisis management

Marketing public relations

Client-agency relationships

Environmental public relations

High-tech PR

And more!

The Handbook of Strategic Public Relations and Integrated Communications 2024 pdf epub mobi 电子书

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