An Introduction to Rhetorical Communication

出版者:Addison-Wesley

作者:McCroskey, James C.

页数:352

出版时间:2005-6

价格:$ 146.45

装帧:Pap

isbn号码:9780205453511

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.