傑弗裏·摩爾，高科技營銷魔法之父。他創立的關於技術産品生命周期的定律，被稱為“新摩爾定律”。摩爾是鴻溝谘詢公司創始人，同時擔任一些聲名顯赫的商業領袖的私人顧問，幫助高科技公司化解企業戰略和經營方針上的危機，惠普、微軟、甲骨文等公司都是摩爾的客戶。摩爾的研究以公司盈利的關鍵”銷售”為切入點，把精力都集中於公司的生存和發展上。他的著作是哈佛、斯坦福等許多著名商學院的必讀書。

This is the second in a series of publications from the Institute of Medicine's Quality of Health Care in America project. Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. "Crossing the Quality Chasm" makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others. In this comprehensive volume the committee offers: a set of performance expectations for the 21st century health care system; a set of 10 new rules to guide patient-clinician relationships; a suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality; and key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, "Crossing the Quality Chasm" also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.