This is the second in a series of publications from the Institute of Medicine's Quality of Health Care in America project. Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. "Crossing the Quality Chasm" makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others. In this comprehensive volume the committee offers: a set of performance expectations for the 21st century health care system; a set of 10 new rules to guide patient-clinician relationships; a suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality; and key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, "Crossing the Quality Chasm" also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.
傑弗裏·摩爾,高科技營銷魔法之父。他創立的關於技術産品生命周期的定律,被稱為“新摩爾定律”。摩爾是鴻溝谘詢公司創始人,同時擔任一些聲名顯赫的商業領袖的私人顧問,幫助高科技公司化解企業戰略和經營方針上的危機,惠普、微軟、甲骨文等公司都是摩爾的客戶。摩爾的研究以公司盈利的關鍵”銷售”為切入點,把精力都集中於公司的生存和發展上。他的著作是哈佛、斯坦福等許多著名商學院的必讀書。
《跨越鴻溝》這本書是羅馬大道推薦書單中比較重磅的一本,書中舉的不少例子多是十幾年前我們不太熟悉的美國的高科技公司,因此讀起來流暢度低一些,最近抽空認真研讀瞭兩遍,頗有不少感悟。 1、鴻溝是什麼? 鴻溝理論”指的就是高科技産品在市場營銷過程中遭遇的最大障礙:高科...
評分 評分the author is trying to identify the different marketing strategy for high-tech companies and ordinary companies. he points out the unique phenomenon of high tech products marketing, which requires crossing the chasm between earlier cooler adaper with bigg...
評分這本書的結構非常的西方,從某個角度看,就像一篇科技論文:闡述一鍾傳統模型無法解釋的現象,然後提齣一種的新的模型(鴻溝模型),用大量的事例來分析解釋(早期大眾-實用主義者的行為分析),然後推演(諾曼底方式和整體産品),非常嚴謹。 本書的關鍵在於理解早期大眾-實用...
評分發現鴻溝 第一章 高科技營銷的幻象 1.1連續性創新、不連續性創新的定義 技術采用生命周期:創新者→早期采用者→早期大眾→後期大眾→落後者 1.2高科技營銷模型:在技術采用生命周期的各個階段平穩展開的營銷方式。 1.4修改後的技術采用生命周期:群體間存在裂縫,早期采用者與...
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