傑弗裏·摩爾,高科技營銷魔法之父。他創立的關於技術産品生命周期的定律,被稱為“新摩爾定律”。摩爾是鴻溝谘詢公司創始人,同時擔任一些聲名顯赫的商業領袖的私人顧問,幫助高科技公司化解企業戰略和經營方針上的危機,惠普、微軟、甲骨文等公司都是摩爾的客戶。摩爾的研究以公司盈利的關鍵”銷售”為切入點,把精力都集中於公司的生存和發展上。他的著作是哈佛、斯坦福等許多著名商學院的必讀書。
This is the second in a series of publications from the Institute of Medicine's Quality of Health Care in America project. Today's health care providers have more research findings and more technology available to them than ever before. Yet recent reports have raised serious doubts about the quality of health care in America. "Crossing the Quality Chasm" makes an urgent call for fundamental change to close the quality gap. This book recommends a sweeping redesign of the American health care system and provides overarching principles for specific direction for policymakers, health care leaders, clinicians, regulators, purchasers, and others. In this comprehensive volume the committee offers: a set of performance expectations for the 21st century health care system; a set of 10 new rules to guide patient-clinician relationships; a suggested organizing framework to better align the incentives inherent in payment and accountability with improvements in quality; and key steps to promote evidence-based practice and strengthen clinical information systems. Analyzing health care organizations as complex systems, "Crossing the Quality Chasm" also documents the causes of the quality gap, identifies current practices that impede quality care, and explores how systems approaches can be used to implement change.
發表於2024-09-08
Crossing the Quality Chasm 2024 pdf epub mobi 電子書 下載
這本書的結構非常的西方,從某個角度看,就像一篇科技論文:闡述一鍾傳統模型無法解釋的現象,然後提齣一種的新的模型(鴻溝模型),用大量的事例來分析解釋(早期大眾-實用主義者的行為分析),然後推演(諾曼底方式和整體産品),非常嚴謹。 本書的關鍵在於理解早期大眾-實用...
評分《跨越鴻溝》,是陸奇非常推薦的一本書。 陸奇是誰?他是前雅虎執行副總裁、前微軟全球執行副總裁(華人在科技領域獲得的最高職位)、前百度總裁,現在是美國創業加速器Y Combinator在中國的創始人和首席執行官,以及YC全球研究院院長。 可以說,陸奇是華人在科技領域最厲害的人...
評分 評分一、發現鴻溝 技術采用生命周期模型 二、跨越鴻溝 準備行動-瞄準目標-集中軍力-製定戰略-發起入侵 《營銷想象力》、《高科技營銷》:整體産品模型 將復雜的定位聲明精簡為兩句簡單的話的方法: 銷售渠道 對於試圖跨越鴻溝的高科技企業來說,爭取的銷售渠道選擇應當是: 1)利用...
圖書標籤: 醫療
Crossing the Quality Chasm 2024 pdf epub mobi 電子書 下載