Alfred Marshall (1842–1924) is widely regarded as the doyen of modern economics and the founder of the Neoclassical School of Economics; he is best known for revolutionising the teaching of economics. In 1865 Alfred Marshall was elected to a fellowship at St John's College, Cambridge, UK, he became a lecturer in moral sciences in 1868 and in 1885 he was awarded Professorship in Political Economy at Cambridge where he remained until his retirement in 1908. Marshall's magnus opus Principles of Economics was first published in 1890 to worldwide acclaim and it cemented his reputation as one of the leading economists of his time.
Originally published in 1890, Principles of Economics was the first text to bring together the theories of supply and demand, marginal utility and cost of production into a coherent whole. It introduced a number of new concepts which have formed the building blocks of modern microeconomics and underpin modern day business strategy. Concepts such as; elasticity of demand – how consumer demand for a good or service is affected by a change in its price; consumer surplus – the difference between the maximum price a consumer is willing to pay and the price that they actually pay and quasi-rent – the profit made in the short–term from a product/innovation due to a reduction in supply.
Over 100 years after its original publication Principles of Economics continues to influence economic and business strategy. This re-issued classic contains a new introduction by Professor Peter Groenewegen who explores the profound impact that this critical work has had on economic and business thinking.
發表於2024-11-27
Principles of Economics 2024 pdf epub mobi 電子書 下載
圖書標籤: 經濟學 張五常
Principles of Economics 2024 pdf epub mobi 電子書 下載