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Wine Marketing 2024 pdf epub mobi 电子书

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发表于2024-12-28

Wine Marketing 2024 pdf epub mobi 电子书

Wine Marketing 2024 pdf epub mobi 电子书

Wine Marketing 2024 pdf epub mobi 电子书


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出版者:Butterworth-Heinemann
作者:C. Michael Hall
出品人:
页数:376
译者:
出版时间:2007-11-13
价格:USD 46.95
装帧:Paperback
isbn号码:9780750654203
丛书系列:

图书标签: 葡萄酒   

Wine Marketing 2024 pdf epub mobi 电子书 图书描述

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples

* A guide to further reading and websites

* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.

* International case studies and examples to demonstrate real-life practice.

* A variety of features to facilitate learning and allow self-evaluation.

Wine Marketing 2024 pdf epub mobi 电子书
Wine Marketing 2024 pdf epub mobi 电子书
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