Michelle Phan is a young digital pioneer, who trail-blazed her way in the world of fashion & beauty on YouTube. With a growing global community of over 6 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator who produces, directs, stars in and edits all of her own work, and has released over 300 videos since 2007. Her unprecedented, signature video style is clean, artful, and expertly edited, with clear, easy-to-follow titles and voiceover instruction.

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In August 2013, em michelle phan launched. Em is the first makeup line co-created by Michelle Phan and her community of beauty enthusiasts. Michelle is the Founder & Executive Producer for FAWN (For All Women Network) - a women’s lifestyle network specializing in the development of female-focused premium content. She also co-founded ipsy, the online leader in inspiration commerce.

Michelle Phan has believed in makeup since the first time she was allowed to try eyeliner. When she looked in the mirror and saw a transformed version of herself looking back, she fell in love with the sense of confidence that makeup could give her. Ever since she posted her first makeup tutorial on YouTube, she has dedicated herself to inspire millions by using makeup as a tool for transformation and self expression.

Now, Michelle has compiled all of her best wisdom into Make Up: Your Life Guide to Beauty, Style, and Success--Online and Off. From creating a gorgeous smoky eye to understanding contouring to developing an online persona, Michelle has advice to help you transform every facet of your life. Make Up is packed with Michelle’s trademark beauty and style tutorials, stories and pictures from her own life, and advice on the topics she is asked about most, including etiquette, career, entrepreneurship, and creativity. From the everyday (such as how to get glowing skin) to the big picture (such as how to turn your passion into a profession), Make Up is a practical and empowering resource to help anyone put their best face forward.