Lean Customer Development 2024 pdf epub mobi 电子书

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Lean Customer Development 2024 pdf epub mobi 电子书著者简介

Cindy Alvarez is the author of Lean Customer Development: How to Build Products Your Customers Will Buy.

Cindy has been using customer development techniques for well over a decade, across a variety of roles and organization sizes. She hates that alleged Henry Ford quote "If I'd asked customers what they wanted, they would've said 'a faster horse'."

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发表于2024-12-22

Lean Customer Development 2024 pdf epub mobi 电子书

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1. 这本书讲的是什么？现在做产品最大的问题是，做出来的东西，不是人们想要的。难点并不在于开发，而在于没有用户，产品没有需求。因此，就有了Lean Startup，一步一步去验证自己产品的假设，来确保自己做的产品，是有价值的、有人愿意用的然而，传统的Lean Startup讲的是B...

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出版者:O'Reilly Media

作者:Cindy Alvarez

出品人:

页数:240

译者:

出版时间:2014-6-8

价格:USD 24.99

装帧:Hardcover

isbn号码:9781449356354

丛书系列:The Lean Series

图书标签: 用户研究用户体验用户访谈商业产品经理设计技术创业

Lean Customer Development 2024 pdf epub mobi 电子书图书描述

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

Lean Customer Development 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

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