Excel for Marketing Managers

出版者:Independent Pub Group

作者:Taylor, Ivana/ Jelen, Bill

页数:179

价格:$ 28.19

装帧:Pap

isbn号码:9781932802139

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.